Hi, I'm Rosie!
Founder of New Horizon Coffee


New Horizon Coffee was founded by Rosie Luciano, a human trafficking activist. Rosie studied social work and criminal justice at the University of North Texas in Denton, TX. Through her studies and research, she learned about human trafficking, and how unfair the justice system is to the victims. The lack of resources for the victims is what motivated Rosie to start a coffee company that served a purpose. 

Through coffee, Rosie is telling a story, bringing awareness, and creating new opportunities for people within the global coffee community -- from the farmers to consumers.


Coffee is more than a drink. It’s a way to connect and share moments. When I wake up, I drink coffee as a morning ritual. I start out by giving gratitude, doing affirmations and planning out my day. When I meet up with friends or business colleagues, I drink coffee for conversation. And sometimes, I drink coffee just for energy and focus.

Coffee has been a huge part of my life and routine. So much, that I want to share it with the world, but done in a way that I feel is right. I wanted to create a company that gives an amazing, positive experience, with coffee that provides all of the benefits with none of the pesticides or poisons. Coffee tastes better when it’s made responsibly and ethically. That’s why at New Horizon Coffee Company, we’re committed to only sharing high quality coffee that’s been sustainably sourced and made. So you can enjoy every sip in the knowledge that what you’re drinking isn’t just addictively delicious - but also fair trade and organic. 

Our mission is to help you be better than the person you were yesterday! 


Here is how we make sure every cup of coffee you drink from us has been sourced, made, and delivered to you in the most sustainable way possible.

🌱 We carefully source all of our products, making sure everything we share with you is certified USDA organic and fair trade. 

🤠 All of our products are freshly roasted and prepared at our local facility in Texas, ensuring the best possible standards and labor practices. 

♻️ Sustainably packaged. Our coffee packaging is made with environmentally friendly materials to keep our environment green.

Join our movement and start YOUR day off on a positive note.